STEANDHAL STORE FOR JEFFREY CAMPBELL NY SHOES DESIGNER
When we were requested this store, located in one of the most important avenues of fashion in Mexico, we thought it was a good opportunity to experiment with this new brand by merging our language with its minimalist proposal.
Stendhal is the creation of two talented and enterprising women who wanted to bring together the best of the emerging Mexican minimalist design, with some globally recognized brands such as Jeffrey Campbell, to boost, disseminate and promote the new Mexican talent.
The concept of the store arose from the idea of reating each shoe or each object for sale like a precious stone, an impressionist painting, an ancient clock, or like a touching sculpture. In short, any object of considerable artistic value, rather than economic, is presented in a minimalist and elegant atmosphere that would reinforce the brand's message.
The wall that would store each pair of shoes, or each clothing garment, had to look like the inside of a bank vault...specifically like the safe deposit area of it.
Each shoe or garment, would be taken out of its respective stainless-steel box when the client requested it, and placed back inside when she finished seeing it or wrapping it for delivery. This would cause a kind of elegant and seductive ceremony between the coveted object, its future owner and its protector.
The limited space of the room, suggested the way to solve the ceiling and the back wall. Both were lined with two large mirrors to broaden the overall feel of the store and visually multiply our number of safe deposit boxes.
A long arabesque marble monolith was built in the center of the store, which emphasizes this bench atmosphere and exhibits pieces by some temporary designers.
These 3 unique elements make up the architectural atmosphere of Stendhal: the clothes, the people, the vendors, and the seductive capitalist ritual of the object of desire would do the same to complete the work.